Apple Gives a Nod to Newton with New ‘What is iPad?’ Ad”
MacRumors points out that the wonderful new back-to-roots iPad spot (while it stands on its own) is actually a pretty unmistakable homage to the original “What is Newton?” ad, which holds up pretty well after two decades of shifting color palettes and film stocks.
This is just the sort of advertising I shudder with joy to see Apple doing. It takes us out of Crate and Barrel and puts us everywhere else.
Absolutely lovely ad. “iPad is … crazy powerful” (yip; the guy really said “crazy powerful”); now that sounds a lot better than that weird Verizon Droid ad, which seems keen on advertising its “1Ghz Snapdragon Processor” to a non-tech mainstream audience.
This post changed my (coding) life. Probably the easiest way to create a simple blog, use Git for version control and deploy from the command line. Should also add that Heroku probably has the easiest sign up process ever for a free app hosting account.
As P302 continues to evolve, so does our little website. With our first iPad landing in our hands, we decided it was time to experiment a bit with WebKit’s CSS3 Animations, Gradients and Transforms, while creating a fresh new mini-site for our company. Hope you enjoy the result.
Word to the wise: stay away from margin based -webkit-transform's (use translate instead), as they seemingly take up a bit more processing power on Apple’s Mobile devices, causing animation lag on older devices.
I’m far more a product/tech guy than I am a Marketing guy (ignore parts of the curriculum vitae), but I’ve always believed the online Marketing (both campaign and banner-driven) model to be broken and with Brands, or Agencies for that matter, not having the tools for change, we set out last summer to fix just that and up the game indefinitely.
For the past eight months, we’ve been hard at work on a stealth project dubbed P302 (short for “Project 302”, which started off as a placeholder name and stuck) and are now ready to unveil quite a bit more about what we’re doing.
We’ve been picking up speed and signing on the initial crop of partners and are ready to grow our team in Beijing, after having worked with a small group of four (and a half) extremely talented people, consisting of vetted business-builders, designers, developers and Digital Marketing specialists.
Our vision is to build a next-generation Engagement Platform (Web, Mobile, IPTV) and instantly enable Brands and Agencies to engage with their target audience, and potentially monetize their IP/assets, through the use of Branded content, ranging from highly-contextual, targeted Ads to Branded Virtual Goods, utilizing a whole new set of metrics and measuring what really matters; Engagement!
P302’s first Engagement Platform is currently in development and will be launched later this year in cooperation with one of our portal partners in the Greater China market, with our first escapade being in the Online Gaming space, addressing the difficult needs of Brands and Agencies targeting teens and young adults online.